Past work

After 12+ years at agencies and in-house, I’ve worked on content projects across a dozen industries.

Below is a sampling of some. Reach out if you’d like to see others.

A map to the end of 6 Google properties

When Google consolidated their ad products, they brought me on to design the site map and migration strategy for Google Marketing Platform.

Inverting content design for user safety

Most design simplifies user flows for increased conversions. I led Robinhood’s options trading team in the opposite direction to reduce customer and company risk.

Marketing-informed product — and reverse

I joined teams at CarMax to create and position an at-home service for an in-store company, in tandem.

How to build a soul in fintech

You can’t write without a voice, and you can’t design without a vision. With a small team I created a living heart for ONE’s new brand, then wrote everything out of it.

Bootstrap research to craft a new voice

Ayco by Goldman Sachs was marketed as a corporate financial benefit. To really speak to employees, a designer, product manager, and I learned what they need.